Street Car Challenge
Sponsors
Partner With Street Car Challenge
Street Car Challenge is building more than a single race weekend. We are developing a year-round motorsports event and media brand that connects businesses with racers, automotive enthusiasts, families, and fans throughout the Southeast.
Our sponsors play an important role in helping us improve the racer experience, strengthen event payouts, expand media coverage, and continue growing Street Car Challenge. In return, our partners receive valuable exposure before, during, and after the event through our website, social media channels, videos, photography, racer communications, promotional materials, event announcements, signage, and on-site branding.
We offer several sponsorship opportunities that can be tailored around your company’s goals, audience, and budget.
Sponsorship Opportunities
Title Sponsor
The Title Sponsor is the leading partner of Street Car Challenge and receives the highest level of recognition throughout the event season.
This position may include naming recognition, premium logo placement, featured website exposure, event signage, social media promotion, video recognition, racer communication placement, merchandise opportunities, and prominent recognition throughout race weekend.
The Title Sponsor position is limited to one company.
Position currently available.
Presenting Sponsor
The Presenting Sponsor receives prominent recognition alongside the Street Car Challenge name throughout event promotions and race weekend coverage.
This partnership may include featured logo placement, website recognition, social media promotion, event signage, racer communications, video mentions, and race weekend announcements.
Position currently available.
Race Day and Track Sponsors
Each official day of competition can have a featured Race Day or Track Sponsor.
These partners receive recognition connected to a specific race day, track, or portion of the event. Promotion may include daily schedule graphics, social media posts, race day announcements, photography, video coverage, signage, and event results.
Possible positions include:
- Thursday Race Day Sponsor
- Friday Race Day Sponsor
- Saturday Race Day Sponsor
- Sunday Finals Sponsor
Race Day and Track Sponsor positions are available.
Official Class Sponsorships
Class Sponsors receive direct recognition with one of the official Street Car Challenge racing classes.
The sponsoring company’s name may be included with the class throughout registration, racer information, social media promotion, event announcements, official results, winner posts, awards presentations, photography, video coverage, and other class-related content.
True Street
True Street is designed for street-driven vehicles that balance everyday drivability with strong track performance.
Class sponsorship available.
Stick Shift
Stick Shift is dedicated to manually shifted vehicles and the racers who continue the tradition of true stick shift competition.
Class sponsorship available.
Tailgate
Tailgate is reserved for street-legal trucks competing throughout the Street Car Challenge event.
Class sponsorship available.
Run What You Brung
Run What You Brung is an open-performance class featuring some of the quickest and most competitive vehicles in the event.
Class sponsorship available.
Modern Mayhem
Modern Mayhem focuses on modern performance vehicles and today’s generation of high-horsepower street cars.
Modern Mayhem is proudly sponsored by Dynomite Performance.
Dynomite Performance is also offering a $1,000 bonus to any class winner whose vehicle was tuned by Dynomite Performance.
Dial Your Own
Dial Your Own is a consistency-based class that allows racers to compete using their selected dial-in.
Class sponsorship available.
Class sponsorship positions are limited. Availability may change as returning and new partnerships are finalized.
Checkpoint Sponsors
The drive is a major part of the Street Car Challenge experience. Checkpoint Sponsors receive branding connected to one of the official route stops that racers must visit during the event.
Recognition may include placement in route information, checkpoint announcements, social media coverage, photography, video content, racer materials, and event recap posts.
This opportunity is a strong fit for automotive businesses, restaurants, attractions, local companies, and organizations located near the event route.
Checkpoint sponsorship positions are available.
Racer Bag Sponsors
Racer Bag Sponsors have the opportunity to place their company directly in front of participating racers and teams.
Approved racer bag items may include:
- Promotional flyers
- Discount cards
- Coupons
- Decals
- Product samples
- Branded merchandise
- Gift certificates
- Business cards
- Product information
This partnership is an affordable way to connect your business with every registered racer.
Racer Bag Sponsor positions are available.
Product and Prize Sponsors
Product Sponsors may contribute parts, tools, services, gift cards, certificates, racer prizes, giveaways, or other approved items.
Products may be used for class awards, racer bags, social media giveaways, special competitions, door prizes, event promotions, or racer recognition awards.
Promotional recognition is based on the type and value of the product or service provided.
Product and Prize Sponsor opportunities are available.
Payout and Bonus Sponsors
Businesses may sponsor all or part of a class payout, special racer bonus, or event award.
Possible opportunities include:
- Quickest Pass Bonus
- Best Reaction Time Award
- Hard Luck Award
- Best Appearing Vehicle Award
- Longest Distance Traveled Award
- Special Performance Bonus
A payout or bonus can be sponsored independently or added to a larger sponsorship package.
Payout and Bonus Sponsor opportunities are available.
Official Product and Service Partners
Businesses may partner with Street Car Challenge as the official provider of a product or service.
Possible official partnerships include:
- Official Tire Partner
- Official Fuel Partner
- Official Battery Partner
- Official Tuning Partner
- Official Trailer Partner
- Official Performance Parts Partner
- Official Safety Equipment Partner
- Official Apparel Partner
- Official Tool Partner
- Official Insurance Partner
- Official Hotel Partner
- Official Restaurant Partner
- Official Recovery and Towing Partner
- Official Photography Partner
- Official Video Partner
Official partnerships can be customized based on the products, services, or support provided.
Yearly Brand Partners
Yearly Brand Partners remain connected with Street Car Challenge beyond the main race weekend.
These companies may receive ongoing recognition through the Street Car Challenge website, social media content, racer features, event announcements, motorsports news, photography, videos, and other activities throughout the year.
This position is designed for companies that want consistent exposure within the Street Car Challenge community.
Yearly Brand Partner positions are available.
Vendor and On-Site Activation Opportunities
Select businesses may be approved for vendor displays, product demonstrations, branded tents, merchandise sales, promotional activities, or other on-site activations during the event.
Availability depends on the track, event schedule, space requirements, and the type of business involved.
Vendor and activation opportunities are available on a limited basis.
Custom Sponsorship Opportunities
Every business has different marketing goals. We are open to creating custom partnerships involving branded content, racer features, merchandise collaborations, social media campaigns, event activations, hospitality, giveaways, special awards, or other creative opportunities.
Whether you represent a national automotive brand, local performance shop, dealership, restaurant, manufacturer, service provider, or family-owned company, we can work with you to build a partnership that fits your business.
Current Sponsorship Availability
The following partnership positions are currently open:
- Title Sponsor
- Presenting Sponsor
- Race Day Sponsors
- Track Sponsors
- True Street Class Sponsor
- Stick Shift Class Sponsor
- Tailgate Class Sponsor
- Run What You Brung Class Sponsor
- Dial Your Own Class Sponsor
- Checkpoint Sponsors
- Racer Bag Sponsors
- Product and Prize Sponsors
- Payout and Bonus Sponsors
- Official Product and Service Partners
- Yearly Brand Partners
- Vendor and On-Site Activation Partners
- Custom Sponsorship Opportunities
Modern Mayhem is currently sponsored by Dynomite Performance.
Become a Street Car Challenge Sponsor
Sponsorship positions are limited, and availability may change as agreements are finalized.
Contact Street Car Challenge to request sponsorship information, check the availability of a specific position, or discuss a customized partnership opportunity.
Join us as we continue building Street Car Challenge into a recognized motorsports event, media platform, and community for racers, businesses, families, and automotive enthusiasts throughout the Southeast.